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International Product Strategy
Talia Zur Baruch
Global-Ready Product Executive,
New Markets Expansion Strategy 

 

+1.650.248.3125 

talia@yewser.net

www.yewser.net

San Francisco, California

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Hello! I'm Talia

 

I make product discoverable, usable, and valuable for the diverse populations and use cases of the world.

I have been leading global-ready and geo-fit product management and growth in new markets for over 20 years. I was Head of International Product & Growth at LinkedIn and SurveyMonkey, formerly led Localization at Google (Maps & Earth), VMware, and Starbucks. My expertise is in developing and optimizing adaptive consumer products for new markets' adoption, integrating the relevant regional and cultural factors. I leverage consumer insights and business core objectives to drive clearly defined, measurable, applied goals. My strength is in creating collaborative, cross-functional horizontal partnerships, effectively aligning international OKRs across the org with a clear-vision product rollout. 
 

I create the product roadmap for optimizing core funnels in the holistic user journey: from discoverability and high-intent acquisition, to core engagement, conversion, retention and brand bond loyalty. In my current role as an independent consultant and professional upskill trainer, I help companies optimize product performance to accelerate their remainder headroom growth adoption in their target new markets, building strategic partnerships and alliance networks, harvesting the relevant data insights (based on user geolocation, locale interface and usability intent), capturing the customer pulse, measuring implicit and explicit signals + qual and quant insights for informed MVP KPIs. I create the PRDs and Country Playbooks for Product-Fit in New Markets, and advise on internationalization, localization, adaptive platform infrastructure architecture, and ISEO/ISEM best practices. In 2017, I founded GlobalSaké--a global community of 3,000 cross-functional tech leaders driving international expansion. I develop the GlobalSaké year-round industry events for knowledge sharing and collaborations. In 2023, I launched LocLearn, training professionals in International Product Management upskills to help them become more effective, rounded-perspective Product leaders.

EDUCATION
EXPERIENCE
EXPERIENCE
EXPERIENCE
2017-Current

CEO, Founder

Yewser

Help companies build bond worldwide with a fitted go-to-market product strategy. Define target markets, addressable segments, value proposition, and growth opportunity. Audit product performance and build the playbook by geo to maximize lift in user acquisition, engagement, conversion to paid, and retention in-country. https://www.yewser.net/

2015-2017

Head of International Product Management, Global Growth

2015-2017

Head of International Product Management, Global Growth

SurveyMonkey

Define target markets and product growth opportunity. Build the 3-year strategy vision and plan for optimized product experience maximizing brand trust penetration in priority markets. Run international AB experiments, user qual/quant studies and market research. Establish local strategic partnerships. Build geo-relevant pricing and payment platforms. Develop new personalized geo-specific top-of-funnel flows for quality new customer acquisition. Partner across teams, functions and borders to deliver effectively on horizontal efforts. Exceeded international revenue targets. 

LinkedIn

Build new features fitted for priority markets: China, India, MENA and Germany strategy. Partner cross-functional with international teams to drive horizontal initiatives and deliver new product experiences with lift to the business success metrics. Build bidirectional product performance for mobile and desktop. Lead internal education on internationalization, localization, and product culturalization. Drive multilingual multi-geo data standardization and help build Skills platform for relevancy systems.

2012-2015

Senior International Product Manager

2009-2012

Founder,International Product Strategy & Localization Content Management 

Copyous

Develop global content strategy, product-market-fit, international branding, and localization. Train internal teams on best practices for scaled platform solutions and multilingual multi-geo SEO, domain treatments, and e-commerce dev for in-country discoverability, brand loyalty and adoption in new markets' entry. 

2006-2009

Senior Localization Product Manager

Google

Manage global production teams to deliver on internationalized and localized Earth and Maps products. 

2000-2005

Senior Localization Program Manager

Lionbridge, Enlaso, Translations.com

Manage cross-functional teams of in-country linguists, engineers, UX designers, and marketers to produce internationalized and localized websites, software, mobile apps and documentations. Developed automated translation management systems and tools. 

1995-1998

Education Officer

British Council, Tel Aviv, Israel

Advisor for incoming Grad students entering universities in the UK. 

Regular Speaker in International Product and Localization conferences worldwide: 

  • Speaker at the Monterey Institute of International Studies, MA Program, California. 

  • Speaker at Localization World in Berlin, Dublin, and Santa Clara. 

EXPERIENCE
2017-Current

CEO, Founder

Yewser

Help companies build bond worldwide with a fitted go-to-market product strategy. Define target markets, addressable segments, value proposition, and growth opportunity. Audit product performance and build the playbook by geo to maximize lift in user acquisition, engagement, conversion to paid, and retention in-country. https://www.yewser.net/

2015-2017

Head of International Product Management, Global Growth

2015-2017

Head of International Product Management, Global Growth

SurveyMonkey

Define target markets and product growth opportunity. Build the 3-year strategy vision and plan for optimized product experience maximizing brand trust penetration in priority markets. Run international AB experiments, user qual/quant studies and market research. Establish local strategic partnerships. Build geo-relevant pricing and payment platforms. Develop new personalized geo-specific top-of-funnel flows for quality new customer acquisition. Partner across teams, functions and borders to deliver effectively on horizontal efforts. Exceeded international revenue targets. 

LinkedIn

Build new features fitted for priority markets: China, India, MENA and Germany strategy. Partner cross-functional with international teams to drive horizontal initiatives and deliver new product experiences with lift to the business success metrics. Build bidirectional product performance for mobile and desktop. Lead internal education on internationalization, localization, and product culturalization. Drive multilingual multi-geo data standardization and help build Skills platform for relevancy systems.

2012-2015

Senior International Product Manager

2009-2012

Founder,International Product Strategy & Localization Content Management 

Copyous

Develop global content strategy, product-market-fit, international branding, and localization. Train internal teams on best practices for scaled platform solutions and multilingual multi-geo SEO, domain treatments, and e-commerce dev for in-country discoverability, brand loyalty and adoption in new markets' entry. 

2006-2009

Senior Localization Product Manager

Google

Manage global production teams to deliver on internationalized and localized Earth and Maps products. 

2000-2005

Senior Localization Program Manager

Lionbridge, Enlaso, Translations.com

Manage cross-functional teams of in-country linguists, engineers, UX designers, and marketers to produce internationalized and localized websites, software, mobile apps and documentations. Developed automated translation management systems and tools. 

1995-1998

Education Officer

British Council, Tel Aviv, Israel

Advisor for incoming Grad students entering universities in the UK. 

Regular Speaker in International Product and Localization conferences worldwide: 

  • Speaker at the Monterey Institute of International Studies, MA Program, California. 

  • Speaker at Localization World in Berlin, Dublin, and Santa Clara. 

EXPERIENCE
2017-Current

Founder, Principal

Yewser Consultig Independent Advisor:

Help companies accelerate global growth ground up with product geo-fit in new markets. I audit the full-cycle of the unique customer journey: discoverability, acquisition, engagement, conversion, retention, and brand loyalty. I then create the custom PRD/playbook for optimizing adoption in the target markets. Growth success is measured not by top-of-funnel Acquisition, but by downstream Retention.

GlobalSaké: Built and operate a global community of 2,500+ tech leaders worldwide for cross-functional collaborations and knowledge sharing on Product-Led International Expansion.

LocLearn: Launched the LocLearn School and teach the International Product Management upskill certificate courses.

2017-2022

Advisor for startups in emerging markets

Google Accelerator

Train and advise Google's portfolio startups (applied machine learning innovation technologies in emerging markets) on product-fit for international expansion.

2015-2017

Head of Product & Growth

SurveyMonkey

Build new-markets' entry strategy, create the product roadmap plan, develop frameworks and execute to win sustainable global growth. Develop geo-fit new features and marketing positioning to maximize local market adoption. Run international AB tests, user qual/quant studies and market research. Partner across teams, functions and borders to effectively deliver on horizontal efforts. Lead product and marketing initiatives maximizing new growth in Germany, UK, CA, AU.

2012-2015

Head of International Product, New Markets

LinkedIn

Create the new markets' entry/adoption strategy. Lead a team building new features and marketing positioning for priority regions: China, India, MENA and DACH. Collaborate with the cross-functional teams to drive horizontal international initiatives and deliver product geo-fit experiences with lift impact to the business bottom-line. Build bidirectional performance for all mobile and desktop features/assets. Lead internal education on internationalization, localization, and product culturalization. Drive multilingual multi-geo data standardization and help develop Linkedin's Skills platform for global relevancy recommendations systems.

2009-2012

Founder, International Growth Strategy & Localization Content Management 

Copyous

Develop global content strategy, local creative content transcreation, product-market-fit, international branding, and localization. Train internal teams on best practices for scaled platform solutions and multilingual multi-geo SEO/SEM.  

2006-2009

Senior Product Localization Manager

Google, Maps & Earth

Manage internationalization and localization, Maps and  Earth  products. 

2000-2005

Senior Localization Program Manager

Lionbridge, Enlaso, Translations.com

Manage cross-functional teams of in-country linguists, engineers, UX designers, and marketers to produce internationalized and localized websites, software, mobile apps and documentations. Developed automated translation management systems and tools. 

1995-1998

Higher Education Officer for the UK

British Council, Tel Aviv, Israel

Advisor for incoming Grad students entering universities in the UK. 

Teacher, Trainer, Speaker at international industry conferences & universities: 

  • Founder, Course Development and Professional Training: International Product Management at the LocLearn School. 2023-current.

  • Adjunct Professor: Product Strategy, MBA at Middlebury Institute of International Studies, Monterey, California. 2017-2020

  • Adjunct Professor: Digital Marketing Strategy, College of Business at San Francisco State University, California. 2018-2020

  • Adjunct Professor: Design Thinking at the Executive MBA program, Hult International Business School, San Francisco, California. 2019-2021

  • Adjunct Professor, MBI (Master's of Business Innovation) at CEDIM Design Graduate university in Mexico City & Monterrey MX. 2019-2021

  • Keynote Speaker at LocWorld (Berlin, Dublin, Santa Clara), TAUS (Dublin), Worldware, SF Globalization, and Product Tank

EDUCATION
2000

Grad School, Certificate Program

University California San Diego, California

Localization and Culturalization. 

1993-1994

Master's Degree

Beit Berl College, Israel

Localization and Culturalization. 

1988-1991

Bachelor's Degree

Tel Aviv University, Israel

English and French Linguistics and Literature.

EDUCATION
EDUCATION
2000

 Certificate Program

University California San Diego

Copyediting and creative content Transcreation 

1993-1994

Master of Arts, MA 

Beit Berl College, Israel

Applied Linguistics and Localization 

1988-1991

Bachelor of Arts, BA

Tel Aviv University, Israel

English and French Linguistics and Literature.

CLIENTS
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CLIENTS
SKILLS
SKILLS

Entrepreneurial cross-functional 

creative problem solver

Analytic, versatile,

clear communicator

SiteSpect (AB testing), Tableau, Splunk (data analysis), Jira, SQL, Presentation tools

Product Strategy, Global Growth, Marketing, SEO, Localization, Internationalization expertise

Horizontal big-picture vision, Multi-perspective holistic solutions 

Cross-cultural, multi-lingual

(English, French, Hebrew)

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