Talia Zur Baruch
Global‑First Product & Growth Executive Multilingual AI Solutions
International Expansion
San Francisco, California
Global-First Product & Growth Executive
🌐Hi! I am a Global-First Product and Growth Executive with 20+ years of experience leading international expansion, global strategic partnerships, and product-market fit at multinational companies including Google, LinkedIn, SurveyMonkey (Momentive AI), VMware, Lionbridge.
I advise founders and executive teams on designing AI-powered adaptive global-first launch cycles and operating models that support durable, scalable global growth from day one.
I help startups, scale-ups, and global enterprises accelerate adoption in new markets by optimizing product geo-discoverability, value usability, and scaled delivery across the diverse use cases of the world. My work centers on building adaptive, global-ready infrastructure architecture, including integrated multilingual multimodal agentic AI systems, that enable rapid, right-fit product deployment worldwide.
Leading in cross-functional alignment, I embed regional, cultural, and market-customer signals upstream into product ideation, design, development, and delivery, consistently driving resilient product market adoption and scaling revenue.
I believe that enduring innovation emerges when teams collaborate across functions, cultures, and borders, leveraging diverse perspectives and skillsets to solve complex global challenges.
Beyond my leadership roles as an internal FTE, I am also a global community builder, business developer, partnerships connector, and educator:
• Founder & Program Developer, GlobalSaké (2017-current): A global, cross-functional knowledge-sharing collective with 3,000+ engaged expert-led members worldwide, offering year-round live networking events, upskilling training programs, and global growth collaborations.
👉 globalsakegrowth.com
• Founder & Program Developer, LocLearn Upskill School (2023-current): Training professionals in Skills of the Future, including International Product Management, Building Multilingual Multimodal Agentic-AI Applications for Product & Localization, NLP & Data Science, Cross Cultural Communication and more for global leadership impact.
👉 globalsakegrowth.com/loclearn
EDUCATION
EXPERIENCE
EXPERIENCE
2017-Current
CEO, Founder
Yewser
Help companies build bond worldwide with a fitted go-to-market product strategy. Define target markets, addressable segments, value proposition, and growth opportunity. Audit product performance and build the playbook by geo to maximize lift in user acquisition, engagement, conversion to paid, and retention in-country. https://www.yewser.net/
2015-2017
Head of International Product Management, Global Growth
2015-2017
Head of International Product Management, Global Growth
SurveyMonkey
Define target markets and product growth opportunity. Build the 3-year strategy vision and plan for optimized product experience maximizing brand trust penetration in priority markets. Run international AB experiments, user qual/quant studies and market research. Establish local strategic partnerships. Build geo-relevant pricing and payment platforms. Develop new personalized geo-specific top-of-funnel flows for quality new customer acquisition. Partner across teams, functions and borders to deliver effectively on horizontal efforts. Exceeded international revenue targets.
Build new features fitted for priority markets: China, India, MENA and Germany strategy. Partner cross-functional with international teams to drive horizontal initiatives and deliver new product experiences with lift to the business success metrics. Build bidirectional product performance for mobile and desktop. Lead internal education on internationalization, localization, and product culturalization. Drive multilingual multi-geo data standardization and help build Skills platform for relevancy systems.
2012-2015
Senior International Product Manager
2009-2012
Founder,International Product Strategy & Localization Content Management
Copyous
Develop global content strategy, product-market-fit, international branding, and localization. Train internal teams on best practices for scaled platform solutions and multilingual multi-geo SEO, domain treatments, and e-commerce dev for in-country discoverability, brand loyalty and adoption in new markets' entry.
2006-2009
Senior Localization Product Manager
Manage global production teams to deliver on internationalized and localized Earth and Maps products.
2000-2005
Senior Localization Program Manager
Lionbridge, Enlaso, Translations.com
Manage cross-functional teams of in-country linguists, engineers, UX designers, and marketers to produce internationalized and localized websites, software, mobile apps and documentations. Developed automated translation management systems and tools.
1995-1998
Education Officer
British Council, Tel Aviv, Israel
Advisor for incoming Grad students entering universities in the UK.
Regular Speaker in International Product and Localization conferences worldwide:
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Speaker at the Monterey Institute of International Studies, MA Program, California.
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Speaker at Localization World in Berlin, Dublin, and Santa Clara.
EXPERIENCE
2017-Current
CEO, Founder
Yewser
Help companies build bond worldwide with a fitted go-to-market product strategy. Define target markets, addressable segments, value proposition, and growth opportunity. Audit product performance and build the playbook by geo to maximize lift in user acquisition, engagement, conversion to paid, and retention in-country. https://www.yewser.net/
2015-2017
Head of International Product Management, Global Growth
2015-2017
Head of International Product Management, Global Growth
SurveyMonkey
Define target markets and product growth opportunity. Build the 3-year strategy vision and plan for optimized product experience maximizing brand trust penetration in priority markets. Run international AB experiments, user qual/quant studies and market research. Establish local strategic partnerships. Build geo-relevant pricing and payment platforms. Develop new personalized geo-specific top-of-funnel flows for quality new customer acquisition. Partner across teams, functions and borders to deliver effectively on horizontal efforts. Exceeded international revenue targets.
Build new features fitted for priority markets: China, India, MENA and Germany strategy. Partner cross-functional with international teams to drive horizontal initiatives and deliver new product experiences with lift to the business success metrics. Build bidirectional product performance for mobile and desktop. Lead internal education on internationalization, localization, and product culturalization. Drive multilingual multi-geo data standardization and help build Skills platform for relevancy systems.
2012-2015
Senior International Product Manager
2009-2012
Founder,International Product Strategy & Localization Content Management
Copyous
Develop global content strategy, product-market-fit, international branding, and localization. Train internal teams on best practices for scaled platform solutions and multilingual multi-geo SEO, domain treatments, and e-commerce dev for in-country discoverability, brand loyalty and adoption in new markets' entry.
2006-2009
Senior Localization Product Manager
Manage global production teams to deliver on internationalized and localized Earth and Maps products.
2000-2005
Senior Localization Program Manager
Lionbridge, Enlaso, Translations.com
Manage cross-functional teams of in-country linguists, engineers, UX designers, and marketers to produce internationalized and localized websites, software, mobile apps and documentations. Developed automated translation management systems and tools.
1995-1998
Education Officer
British Council, Tel Aviv, Israel
Advisor for incoming Grad students entering universities in the UK.
Regular Speaker in International Product and Localization conferences worldwide:
-
Speaker at the Monterey Institute of International Studies, MA Program, California.
-
Speaker at Localization World in Berlin, Dublin, and Santa Clara.
EXPERIENCE
2017-Current
Founder, Principal
Yewser Consultig Independent Advisor:
Help companies accelerate global growth ground up with adaptive product-fit for adoption in new markets. I audit the full-cycle of the unique customer journey: discoverability, acquisition, engagement, conversion, retention, and brand loyalty. I then create the custom PRD/playbook for optimizing adoption in the target markets. Growth success is measured not by top-of-funnel Acquisition, but by downstream Retention.
GlobalSaké: Built and operate a global community of 3,000+ tech leaders worldwide for cross-functional collaborations and knowledge sharing.
LocLearn: Launched the LocLearn Upskill School, training professionals in skills of the future. I teach International Product Management certificate courses and develop the Multilingual Agentic AI, NLP, and Global-First Infrastructure Architecture training programs.
2017-2022
Advisor for AI startups in Emerging Markets
Google Accelerator
Product-Market-Fit Trainer and Advisor for Google's top AI innovation technology startups in emerging markets (SE Asia, Africa).
2015-2017
Head of Product & Growth
SurveyMonkey
Build product entry & adoption strategy for expansion in new target markets. Conduct Market & UX research for market opportunity sizing. Create the product roadmap plan and rollout execution, scaling global growth. Develop geo-fit features and marketing positioning to maximize local headroom adoption. Run international AB testing and analyze consumer insights. Partner with the cross-functional stakeholder leads to effectively align and deliver global solutions. Drove significant product-led growth and monetization lift in Germany, UK, Canada, and Australia.
2012-2015
Head of International Product, New Markets
Create the new markets' entry/adoption strategy. Lead a team building new features and value-add repositioning for target priority markets: China, India, MENA and DACH. Collaborate with the cross-functional teams to drive horizontal international initiatives and deliver product geo-fit experiences. Drove significant lift impact to the business bottom-line. Build bidirectional performance for all mobile and desktop product lines and marketing assets. Lead internal education on product geo-fit culturalization, data science, internationalization, and localization. Drive multilingual multi-geo data standardization and help develop Linkedin's Skills platform for global relevancy recommendations systems.
2009-2012
Founder, International Growth Strategy & Localization Content Management
Copyous: Global Content Management
Develop global content strategy, content geo-fit origination, transcreation & transadaptation. Product-market-fit, international branding, brand name evaluation. Train internal teams on best practices for scaled platform solutions and international SEO/SEM optimization methodologies.
2006-2009
Senior Product Localization Manager
Google, Maps & Earth
Manage internationalization and localization, as well as multilingual data standardization: Maps and Earth products.
2000-2005
Senior Localization Program Manager
Lionbridge, Enlaso, Translations.com (TransPerfect)
Manage cross-functional teams of in-country linguists, engineers, UX designers, and marketers to produce top-quality internationalized and localized websites, software, mobile apps and documentations. Develop automated translation management systems and tools. Lead global enterprise accounts, customer relations, and business development.
1995-1998
Higher Education Officer for the UK
British Council, Tel Aviv, Israel
Advisor for incoming Graduate student enrollment for high-demand universities in the UK. Develop new outreach programs and PR assets.
Trainer and Keynote Speaker at international industry conferences & universities:
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Founder and Trainer: International Product Management and Multilingual Agentic AI at the LocLearn Upskill School. 2023-current.
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Adjunct Professor: Product Strategy, MBA at Middlebury Institute of International Studies, Monterey, California. 2017-2020
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Adjunct Professor: Digital Marketing Strategy, College of Business at San Francisco State University, California. 2018-2020
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Adjunct Professor: Design Thinking at the Executive MBA program, Hult International Business School, San Francisco, California. 2019-2021
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Adjunct Professor, MBI (Master's of Business Innovation) at CEDIM Design Graduate university in Mexico City & Monterrey MX. 2019-2021
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Keynote Speaker at LocWorld (Berlin, Dublin, Santa Clara), TAUS (Dublin), Worldware, SF Globalization, and Product Tank.
EDUCATION
2000
Grad School, Certificate Program
University California San Diego, California
Localization and Culturalization.
1993-1994
Master's Degree
Beit Berl College, Israel
Localization and Culturalization.
1988-1991
Bachelor's Degree
Tel Aviv University, Israel
English and French Linguistics and Literature.
EDUCATION
2000
Certificate Program
University California San Diego
Copyediting and creative content Transcreation
1993-1994
Master of Arts, MA
Beit Berl College, Israel
Applied Linguistics and Localization
1988-1991
Bachelor of Arts, BA
Tel Aviv University, Israel
English and French Linguistics and Literature.
CLIENTS
SKILLS
Global Business Development, Strategic Global Partnerships, Customer Relations Human + AI Multilingual Operations
Cultural & Contextual Intelligence: Regional & Cultural UX, Locale-aware reasoning, Bias detection & evaluation
Analytic Thinker, Multilingual Data Strategy & Governance: trust, compliance, and scale.
Global-First Product Management & rollout Strategy, Product Market Fit, Adaptive Infrastructure Architecture
OKRs, SiteSpect (AB testing), Tableau, Splunk (data analysis), Jira, SQL. Market and UX Research, TAM Analysis
Localization, Culturalization, Transcreation, Internationalization, LangOps, NLP, Multilingual AI systems